What is the business called?

The party a visitor is contracting with. Use the legal name if you have one.

What is the website address?

One domain per set of terms. Include the protocol.

How should people reach you about these terms?

A route someone can actually use if they have a dispute.

Choices: Email address, Contact form on the site, Mailing address, Email and mailing address.

What is the address?

Printed in the contact section exactly as written.

What does the site offer visitors?

Pick everything that applies. Each one changes what has to be disclaimed.

Choices: Information and articles, Free tools, Paid products or services, Downloads, A newsletter.

Do visitors create accounts?

Accounts bring eligibility, security, and termination language with them.

Choices: No accounts, Yes, free accounts, Yes, paid accounts.

Do you take payment through the site?

Answering no removes the next question entirely.

Choices: We do not take payment, One-time purchases, Subscriptions, Both one-time purchases and subscriptions.

What is your refund policy?

Vague refund language is the single most common source of chargebacks.

Choices: No refunds, all sales final, Case by case, Within 14 days of purchase, Within 30 days of purchase.

Can visitors post content?

Comments and uploads need a licence clause and a takedown right.

Choices: No, the site is read only, Yes, comments, Yes, uploads and submissions.

How should disputes be handled?

Arbitration clauses are enforceable in some places and void in others.

Choices: Courts in our jurisdiction, Talk to us first, then courts, Binding arbitration.

Which jurisdiction governs these terms?

Usually the state or country where the business is registered.

When do these terms take effect?

Usually the day you publish them.

Agreement to these terms

Establishes that using the site is acceptance, and that continued use accepts revisions.

Who we are

Names the party on the other side of the agreement.

What this site offers

Describes what is actually on offer, which sets the scope of every promise that follows.

Eligibility and accounts

Covers who may use the site and, where accounts exist, who is responsible for them.

Acceptable use

Lists the conduct that ends access, including scraping and interference.

Your content

Sets the licence over visitor submissions and reserves a takedown right.

Our content

Reserves intellectual property while permitting the linking and quoting people expect.

Purchases and payment

States how prices, tax, renewals, and card handling work, or that nothing is sold.

Refunds and cancellations

Gives a definite refund window, which is what prevents most payment disputes.

Third party links and services

Disclaims responsibility for embedded services and outbound destinations.

Disclaimers

Sets expectations about accuracy and availability, tuned to what the site offers.

Limitation of liability

Caps exposure to the extent the law allows, and admits where it does not.

Termination

Explains how access ends on either side and which clauses outlive it.

Governing law and disputes

Names the governing jurisdiction and the route a dispute takes.

Changes and contact

Fixes the effective date and gives the route for questions.